The Importance of Mobile Technology in Self-Storage
Today, customers and consumers in nearly every industry demand the convenience of mobile technology for an optimal experience when browsing goods and services. As of 2015, Google confirmed that people scouring the web for whatever they may be looking for used mobile devices much more frequently than desktops. To keep up with this growing trend, which will undoubtedly continue to grow, be sure your self-storage facility offers the mobile amenities that nearly every other industry does today.
People searching for products through their mobile devices typically have the mindset that they are going to make a purchase as well. Allow your customers to browse your facility’s website through their phones, make purchases, request inquiries, and provide an optimal experience all around. Individuals today want to shop at their own pace, on their own time, and be given the most information possible about the business they are considering purchasing from.
Your goal as a self-storage facility manager should be to make renting with you as easy for your customers as possible. Be sure your website is mobile-friendly, featuring convenient functions like virtual tours, clickable phone numbers and inquiries, and the possibility of renting a unit online.
If your customers are able to complete the entire move-in process through their phones, recommendations are likely to sore. This can be through your site, or through a mobile app you can create for your business. Not only will this save time for those interested in renting a unit, but it allows your facility to be available 24 hours a day, 7 days a week. If other self-storage facilities in your area fail to offer this feature, that puts your business one step ahead of the competition.
As I have discussed in the past, customer service is an absolutely crucial aspect of business, especially in the self-storage industry. One bad review can snowball into an enormous loss of revenue from customers leaving, and potential customers from considering using your facility. By offering optimal mobile technology, you are allowing customers to independently browse your business, searching for deals without being nagged by a salesman, for example. The better experience they have working with your mobile site, the more likely they are to rent from your facility, and refer other possible customers.
Make yourself available for any questions or concerns customers may have through your facility’s mobile site. Including click-to-call features that are directed to your business’s phone number allows individuals to ask more personal questions that may require human conversation to resolve. Overall, a great mobile website for your self-storage facility can be the difference between failure and success.